One of the most famous forgotten American luxury brands is Pierce-Arrow. The company started as a truck and engine manufacturer in Buffalo, New York, in 1901. Pierce-Arrow soon moved to luxury models with great success. Right from the start, the company developed a specific style of its cars with flowing lines, headlights incorporated into front fenders, and wild color choices (via Motor-Car).
But the Great Depression of the late ’20s and early ’30s killed the brand, and this legendary company ceased to exist in 1938. Simply, a small independent company like this couldn’t survive the big recession.