26. Continental MkII
If you think that Edsel is the only Ford’s failed luxury attempt, you are mistaken. In the mid-’50s, Ford established a separate brand, Continental Division, to produce new luxury cars positioned above the Lincoln brand. The first and only car was the famed Continental Mark II, introduced in 1955 (via Motorcities).
Ford’s idea was to present a superb luxury coupe with the finest technology and comfort and market it as a separate brand. The idea sounded well, but the market repose wasn’t so great. Continental Division was shut down in five years, following the disappointing sales of the Mark II coupe, despite it being one of the finest American cars ever made.