Despite being involved with Duesenberg and Auburn, Errett Lobban Cord was a successful car salesman and businessman who had a dream of building cars under his name. So, in 1929, he established a company called Cord and introduced it.
The philosophy behind Cord cars was simple: offer advanced technology, powerful engines, and gorgeous design, which is precisely what he did. The most famous Cord was the fantastic 812, featuring Art Deco styling, front-wheel drive, and a powerful V8 engine. Unfortunately, despite being a favorite ride of the Hollywood elite, Cord was forced to close its doors in 1937 (via Hemmings).