In one of the final attempts to resurrect Chrysler’s luxury division Imperial, the company presented an exciting luxury coupe in 1981. They wanted to do the same thing to Chrysler as they had with Lincoln with the successful Mark coupe series (via Motor Trend).
So in 1981, the Imperial was presented as a stylish two-door coupe built on the Chrysler Cordoba or Dodge Mirada chassis. The design was contemporary with several classic cues but it was still an aesthetically pleasing luxury car as a result. Chrysler invested a lot in marketing and even used Frank Sinatra as the spokesperson. But sales were slim and it was discontinued because of this.