The Edsel story is one of the biggest commercial failures in the car business, even by today’s standards. In the late ’50s, Ford launched the Edsel, an upscale brand based on Ford and Mercury’s models, which they planned to compete with Oldsmobile and Buick (via Time).
When the car was officially presented in 1959, people were puzzled. After good sales in the first few months, buyers’ interest oddly disappeared. The Edsel was killed in 1960 after just two years on the market. Ford invested so much money to present the image of the Edsel as a fantastic new car with unrivaled features and power, and people were expecting something exceptional. Instead, they got an upscale Ford with a strange and funny design.