25. La Salle
Introduced in 1927, La Salle was a luxury brand established by General Motors. Its goal was to fill the market gap between Cadillac as the top name and more familiar brands like Buick or Oldsmobile. La Salle was under the control of Cadillac (via Augusta Chronicle).
The concept was successful and the La Salle was a relatively popular model. A significant part of its appeal was the design and technology. Buyers got a baseline Cadillac for less money, which appealed to a broader audience. However, by the end of the ’40s, General Motors realized that having several brands covering the same market segment was not practical and decided to kill the brand.