The Ford Motor Company is obviously one of the most iconic and recognizable automotive brands in the world. Ford brought us the first mainstream automobile and the company continues to innovate in the twenty-first century. But just as Ford has had many successes over the years, there have also been several failures.
Winning in the automotive business has a lot to do with consumer tastes and sales trends at the time. A company doesn’t always bat a thousand when it comes to a popular vehicle design. Ford has had a lot of failures, so we detailed the cars that cost the company the most financially. Buckle up and read on as we take a look at 20 cars that took Ford to the brink below.
20: Ford Explorer (2nd Generation)
The Ford Explorer was not a financial failure for Ford in any stretch of the term as few SUVs have ever sold this well. But the second generation of the Explorer released in 1996 was marred by controversy during the early 2000s. The Firestone Rollover incidents that involved this generation of the Explorer cost Ford a whopping recorded loss of $5.5 billion.
The tire failures and rollovers associated with the Explorer cost Bridgestone/Firestone $1.67 billion. Not to mention that the Ford Explorer brand was forever tarnished with the reputation of being a rollover-prone, dangerous vehicle. The Firestone debacle will go down as one of the most costly periods for Ford in history.