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Est. 2015 — Automotive Stories for Cars Enthusiasts
MOTORJUNKIE
Cars Page 16 of 20

20 Cars That Almost Bankrupted Ford

5: Ford Contour SVT

Photo Credit: Car Domain

Another interesting but poorly-received SVT model from the 1990s was the Ford Contour. Although it didn’t have a V8 engine like the larger Taurus, it did have some pretty decent driving characteristics. Unfortunately, the price of the Contour made it a questionable purchase for most consumers. The size ratio was about the same as a Ford Escort and drivers just couldn’t see driving it.

Photo Credit: Car Domain

The suspension was tuned for performance, but at the end of the day, it wasn’t impressive enough to justify the price tag. Ford lost a great deal of money on the Contour SVT and the Contour brand in a generation. The car was about the same size as the Escort without providing anything new.

Written by
Cameron
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