7: 1996 Ford Taurus
Every automaker was trying to get on the oval bandwagon of the 1990s, but it was Ford who took it too far. The overtly oval design of the 1990s model Taurus didn’t sit well with consumers, who had grown accustomed to a fairly moderate design. Ford took a radical approach to the redesign of the car and it was more extreme than GM had done with the Aurora. The new generation of the Taurus was not a bad car, but drivers just couldn’t look past the design.
It was about as unconventional as you could get, and sometimes that isn’t a good thing when it comes to a family sedan. Ford tried to spruce things up with an appearance package and chrome rims, but it just wasn’t enough to bolster sales. Reliability issues plagued this generation of the Taurus as well and that didn’t help things out.