11: 1982-1988 Ford EXP
Do you remember the Ford EXP? Probably not. But for a short period, Ford was peddling this odd-looking compact car to consumers. The mantra in the 1980s was that smaller is better, and domestic automakers tried to live by this claim. But the Ford EXP looked like a mixture of a Ford Escort and a Pontiac Fiero. The design was lackluster at best and you’ll seldom see one of these on the road anymore.
Unless you were keen on going to the dealership every month for service, most drivers tried to steer clear of the EXP. Few cars have been as astronomical of a failure as the Ford EXP was, because consumers just didn’t gravitate toward it. Ford has tried to market compact sports cars a couple of times and these projects always fail.