Imperial 1981
In one of the final attempts to resurrect Chrysler’s luxury division Imperial, the company presented a very interesting personal luxury coupe in 1981. This was the project of Lee Iacocca, who came to Chrysler from Ford in the late ’70s and saved the company from bankruptcy.
So in 1981, the Imperial was a stylish two-door coupe built on the Chrysler Cordoba or Dodge Mirada chassis. It was powered by a 318 V8 engine. Its design was contemporary with several classic cues like a slant buck rear end and hideaway headlights. But it was an aesthetically pleasing luxury car. Chrysler invested a lot in marketing and even used Frank Sinatra as the spokesperson for the new model, but sales were still slim (via Hemmings).