2: UI/UX Concept Design
Automakers are trying to make cars that appeal to everyone, and that means digging deeper into the UI/UX design language. They want to build cars that can do everything you need. Designing friendlier interiors is also important, because drivers spend more time on the road than ever before (via Forbes).
This type of design also centers on the infotainment systems and the interior in general. You’ll notice that every new car is seemingly designed around the driver. If you want to enjoy driving, there is a good chance the car went through this process.