29: Analytics Galore: Big Data Informs All
Big data collection has always been part of the automotive industry, but nowadays it is more prevalent than ever. Automakers have looked to data collection companies to see where automotive trends are going. This is also done to study the buying habits of consumers and what segment of the industry is the hottest (via Forbes).
Big data has always been there, but now the companies are using it more than ever. If you notice a certain type of automotive or price range, that’s because big data companies are following consumer trends. There will be a point in time when big data controls everything in the automotive industry.