11: Highlighted Sensations
Making the car more of an experience to drive has also been on the minds of designers. There are many more touch-points inside a new car, and many more features that you’d notice. From the neon lighting in the Kia Soul to the interesting exhaust note of the Civic Type R. These automakers want you to enjoy your drive as much as possible (via Forbes).
Highlighted sensations mean the driver is more connected to the car. This could be new touch points on the dashboard or even a more advanced security system. The highlighted sensations of the driving experience make owning a car more fun than before.