22: The Way Consumers Buy Cars Has Shifted
Covid-19 changed the way many businesses operated. The main issue came from how consumers purchased vehicles. All of a sudden overnight consumers bought cars online, and the salesman was being phased out. Automakers learned they didn’t need legions of salesmen to sell these vehicles (via Forbes).
With the right online technology you can sell the same amount of vehicles. Consumers have now grown accustomed to buying something online. There is a whole new generation of car buyers who aren’t even going to want to deal with a salesman. These new automotive options have completely changed the industry.