6: Full Transparent Archives
Lamborghini was one of the first companies to embrace transparent archives. Among all the unique features that you could want in an exotic, this is one of these. Lamborghini has always been at the forefront of design. The problem is that the brand was sort of extreme early on, but that has changed in the past few years (via Forbes).
Now Lamborghini is marking a pushing for the exotic car buying public. The cars are more universally accepted, and the URUS has been a huge success for the company. Time will tell how Lamborghini will begin to combat the critics and embrace their newfound success.