10: Chrysler TC By Maserati
Lee Iacocca was instrumental in turning the Chrysler Corporation around in the 1980s and ’90s. But he had a problem with the Chrysler brand in particular. He felt the brand didn’t have a firm focus or consumer base. He wanted to rid Chrysler of its “blue collar” image to compete with Cadillac and Buick. The plan was to partner with Maserati and create a type of sports car (via Motor Trend).
The Chrysler TC was based on the LeBaron and shortened quite a bit. Instead of having a usable backseat, the car is a two-seater. The engine was a traditional Chrysler power plant and much of what the car had to offer wasn’t unique. There were also many recalls that affected the earlier models. All this combined to create a luxury car that no one wanted. Thus, the TC went to the garbage bin pretty quickly after launch.