Three big automakers have dominated the domestic auto market for decades. When you think of a well-known carmaker, not many come to mind faster than the Chrysler Corporation. The company is responsible for the Jeep brand as well as the legendary Dodge brand. But there has been more than one occasion where the carmaker has been on the verge of going out of business. The company has been through quite a few acquisitions and mergers. To this day, certain Chrysler products are vastly outdated. But the company has one of the most powerful muscle cars on the road today in the Challenger.
Although the company has recently had a massive hit in the Pacifica minivan, the company needs a savior soon. We have to wonder what the future holds for Chrysler as other car companies struggle to keep up with an ever-changing technological landscape. Time and time again, the company has managed to come up with a hit such as the K-Cars of the 80s and the massive success of the Chrysler 300C during the early 2000s. Chrysler products are generally a step behind the competition and the company is going to need to turn things around soon here. We took a look back at some of the biggest hits that saved the company from going belly up over the past few decades via Hagerty.
25. Dodge Neon
During the 90s, compact cars still held a heavy portion of the overall automotive marketplace. Chrysler was still selling the K-Car based Dodge Shadow and Plymouth Horizon models. Consumers were ready for something different in a compact car and the Neon was a completely new design. One of the main drawbacks of a compact car around this period was its complete lack of performance. So Dodge upped and ante and added the R/T package to the Neon.
From the white paint and the blue racing stripes to the DOHC inline-four cylinder engine, the Neon was not your average compact car. The Neon was released at a time when Chrysler was attempting to revamp the Dodge and Plymouth brand images. Cab-forward design was still a fairly new thing and cars were just beginning to leave the age of boxiness. The Neon was one of the best-selling cars that Chrysler has ever produced. To this day, you still see droves of Neons on the highways, and that’s a testament to the longevity of the car.