23. Dodge Dakota
Midsize pickup trucks are one of the hottest segments in the automotive industry now. But there was a time when you could only get a full-size or compact pickup truck. Chrysler saw that there was a need in the marketplace for a midsize truck that would offer full-size power. The Dakota came out of the factory with a V8 engine, giving the midsize truck the most power of any compact truck on the market. Buyers were immediately intrigued and the Dakota sold very well over the next few decades.
The Dakota proved to be a defining moment for Chrysler because the Dodge truck lineup had become stale and outdated. New competition from GM and Ford was bringing more modern pickup trucks that drove better and offered a plethora of features more than Dodge trucks did. Before the Dakota, there was only the Mitsubishi-derived Ram 50. The Dakota brought a whole new segment of a pickup truck that has lasted to this day. There’s no doubt the Dakota brought new life into Chrysler showrooms.