15: Ford Taurus
Few cars were as poorly received in the 1990s as the Ford Taurus. Ford introduced a new futuristic oval-themed design in 1996, but the automotive community rejected the styling. Critics were quick to pan the new design for being too overtly oval. The new design for the car was far too futuristic and much different than anything attempted. Before this extreme redesign, the Ford Taurus was known as a modest family sedan (via Road & Track).

The sedate styling of the earlier Taurus models had set a standard that the new model blew away. Drivers just couldn’t get over the extreme look of the car, and the sales began to sink. Not to mention that this was one of the least reliable generations of the Taurus. With rampant transmission failures and head gasket failures, the car ended up being a costly investment for Ford that didn’t pay off.