30: Ford Focus
The Focus had a lot of potential for sure. The Focus was one of the best-selling compact cars for Ford but it wasn’t without issues. Early on, the focus was plagued with reliability issues, and this had not been subsided by the newer generations of the car. The automotive press was quick to point out the shortcomings of the car throughout its model run and sales started to slump (via Car and Driver).
Had consumer tastes not shifted in the last decade, the Focus could have remained a popular car. But it just wasn’t in the cards for the Focus to make it in this world. Consumers were fed up with the cheap design and transmission issues that have always plagued these cars. When you get an affordable car you at least want it to be reliable. The Focus was far from reliable during its production run and there wasn’t much that could fix that.