35: Mercury Mystique
There’s no denying in the 1990s that the Mercury brand was a shell of its former self, so much so that all of its cars were rebadged Ford models. The Mystique was based on the Ford Contour and the company didn’t do anything to hide that. The only difference between the two cars was a few badges and the wheels. The Mystique also had a higher price tag which confused consumers because it was basically the same car (via Auto Safety).
When it came to sales numbers, the Mystique was not a popular choice at all. Consumers knew they could get a better car elsewhere and the high price tag coupled with the compact size of this car didn’t make sense. The Mystique was the same size as the Mercury Tracer but was marketed at a higher price. That kind of badge engineering didn’t make sense to consumers who did their research before they went to the lot.