27: Ford Taurus X
The Taurus was discontinued in the 2000s, and after that, it seemed like Ford lost a valuable brand name. Love it or hate it, the Taurus was one of the most common cars on the road. So to boost the lagging sales of Freestyle, the brand was revived once again. This time Ford would rebrand the Freestyle as the Taurus X to give it a broader appeal. The re-branding effort didn’t work as the Taurus X was not popular (via Car Gurus).
The problem was that the Taurus X didn’t offer enough for the consumer and the high price tag drove buyers away. The build quality was also questionable and there were early reports about transmission failures. When you are buying a brand new car the last thing that you want is for the transmission to fail. The Taurus X didn’t last long on the market, although Ford did revive the Taurus nameplate one more time after this.