31: Lincoln Continental
The coveted Lincoln Continental made a comeback for a few years in the late 2000s. But from the gate, the car was panned for missing out on a lot of features that consumers wanted. First, a V8 engine was missing from the lineup, and this was something consumers were adamant about when it came to this car. The high price tag of the Continental also drove people away as the new brand hadn’t been established long enough to command that price (via Motor Biscuit).
Continental sales were extremely low, and there was no looking up for the brand. In a short period, the only type of car that consumers wanted was the crossover. There was no room for the Continental and Ford discontinued the car. This was a failed investment for Ford as the Continental hardly sold any models during this run.