17: Iconic Brand Letdowns
The latter part of the ’90s brought us some iconic nameplates that were just plain disappointing. The Mercury Cougar was redesigned in 1999. Likewise, the Chevrolet Monte Carlo became a V6 grocery getter. These cars were once the pinnacle of V8 performance and became mere shadows of their former selves. 1990s drivers had to deal with this unfortunate reality, as automakers found more ways to cost cut (via Curbside Classic).

Had Ford given the Cougar a proper sendoff, the Mercury brand might still be with us today. There were so many mistakes automakers made when it came to iconic branding. GM discontinued the Impala SS, which was a massive success. Enthusiasts were eager for these iconic nameplates to make a splash again.