15: The Pickup Became Luxury
The pickup truck used to be a tool that farmers and skilled tradesmen used. Somewhere along the line in the 1990s, the soccer mom took the pickup truck over. Starting in the mid-1990s, you saw the pickup truck become much more luxurious. Ford turned up the heat in 1997 with the redesigned F-150. The new F-150 was modern and comfortable in every way (via Core 77).
Pretty soon, GM would follow suit, and the Silverado became a hot commodity. Dodge even introduced a more modern Dakota. Pickup trucks were now an everyday car, and this fad would last well into today. Pickups are now more expensive than the best luxury sedan used to be a few decades ago.