18: Badge Engineering
Badge-engineered vehicles were the norm in the 1990s. This may have been fine if there was at least an effort to hide it. But most badge-engineered cars looked like the other vehicle. The 1999 Cadillac Escalade, for instance, was a carbon copy of your run-of-the-mill Chevy Tahoe. The only difference was a front fascia and some Cadillac decals. Other than that, the Escalade was exactly the same vehicle sold at a premium.
Drivers faced this across the board with many automotive brands. Eagle sold a Mitsubishi Eclipse, Geo sold the Suzuki Swift based Metro, and there were others. Badge engineering became so common that the automakers didn’t even attempt to hide it. This wouldn’t change until well into the 2000s when automakers decided to bring something unique to the table.