3: Lincoln Aviator
The Aviator was released at the height of the SUV boom in the early 2000s. Ford already had great luck with the Navigator so they thought it would be profitable to release a smaller offering. Sadly, the Aviator was nothing more than an overpriced Ford Explorer and consumers were hip to this revelation (via Car and Driver).
There were some unique aspects to the Aviator such as the shared a powerplant with the Ford Mustang Mach-1. That helped to increase the performance to new heights but as far as the rest of the car went it was a relatively standard offering. Most consumers weren’t willing to pay a premium price just for a Lincoln badge.