18: 1995-2000 Ford Explorer
The Ford Explorer was a massive hit for the Ford Motor Company, but with massive success also comes the massive risk of controversy. The Explorer suffered this during its second generation with the Firestone Tire recall and resulting rollover epidemic. It was found that Ford weakened the roof of the second-generation Explorer in an attempt to make the design more aerodynamic (via Auto Safety).
Consumers were floored that a company would do something like this. As a result, the second-generation Explorer was ultimately marked for life. Firestone also had its reputation ruined forever when the company paid out over a billion dollars in lawsuits.