12: Mercury Topaz
The Mercury brand was also confused around this same period as the corporate clone of the Tempo was being sold. The Topaz was pretty much an identical car in every sense of the word. There was no difference aside from a front fascia. The Topaz could have been a unique proposition for the Mercury brand, but instead, the car ended up being a dud (via: TTAC).
Consumers were looking for a compact car that had style and substance. Yet the Topaz didn’t have either of these qualities. Instead, it was a poorly engineered clone of the Tempo that didn’t offer anything in the way of a unique driving experience.