It Affected Pontiac’s Production Plans
The boost in sales of the Trans Am had a significant impact on the company’s production plans. Pontiac had planned to discontinue production of the Trans Am due to low sales figures. However, the success of the film and the resulting surge in demand for the Trans Am forced the company to reconsider its plans. Pontiac ultimately decided to continue producing the car (via Get Jerry).
The popularity of the Trans Am also led to the development of several special edition models. These special editions included cars like the 10th Anniversary Trans Am. The Firebird Formula was another one, which boasted a powerful V8 engine and sporty handling.