23: 1999-2002 Mercury Cougar
Ford invested a lot in the Mercury brand at the end of the 1990s. The Cougar was designed to appeal to female car shoppers who might otherwise look over the brand. Similarly, this Cougar was not a V8-powered car like the previous Cougar. The new design proved to be polarizing with buyers either loving it or hating it. The interior was a dice roll, as this was around the time Ford started with the “new edge” design scheme via (Motor Trend).
The new Cougar had curves galore on the interior, especially on the dashboard. Ford’s New Edge design was carried over from the Mustang and the Focus. Some enthusiasts appreciate this design, and others avoid it. Still, the Cougar had a unique design. Unfortunately, Mercury didn’t make it into the current decade, and the brand has all but been erased from Ford marketing.