28: Price Point
It’s not a mystery that electric cars cost a lot more than your average gasoline-powered vehicle. So if a muscle car is sold at a premium, an electric-powered muscle car will be even more. Paying a premium for an electric vehicle is something that you shouldn’t have to be forced into doing.
This is why the automakers shouldn’t just focus on electric-powered vehicles because consumers want options. A vast majority of the consumers in the automotive marketplace are not ready to switch to electric-powered vehicles. The high price points are only going to drive a wedge in between consumers in the purchase of a new vehicle.