2: What Will Happen To Chrysler?
Perhaps one of the companies that could be hurt the most by the electric car revolution is Chrysler. The Dodge Challenger and Charger are both hot products for the company and the Jeep brand is even more popular. If Dodge were to get rid of the Challenger or the Charger the brand would lose its unique identity.
The Challenger is a bit long in the tooth as the current platform has been around since 2010, and the brand still resonates with consumers. If Chrysler were to remove the brand altogether in favor of an electric sports car there is no doubt that the original enthusiast base for Mopar products would feel alienated.