The entire automotive market is going toward the crossover segment and there are a few problems with this. Not everyone wants a crossover vehicle but consumers are increasingly being forced to choose this type of vehicle. The ability to choose a performance car like a Camaro or a Mustang is a nice choice to have instead of being forced into a decision.
Crossovers are fairly limited in their design and with the move toward electric vehicles, they will become even more limited. Sure, you have the performance aspects of electric vehicles, but what about the potential for tipping over at high speeds and worse.
When you think about GM canceling the Camaro, there are also a number of other well-known nameplates that come to mind. What happens to the future of the Impala, Caprice, and Chevelle? Without these vehicles, the future of the automotive business will be quite dull and lacking personality.
With the move toward electric cars, GM will be less able to revive certain nameplates because it just won’t make sense. You might not think very much about this now but there are points in history where a brand revival is extremely profitable. Take the retro-inspired Mustang in 2005 for instance or even the VW New Beetle in 1998.
Electric cars clearly don’t require the same type of maintenance that gasoline-powered cars do. Teslas don’t need the internal engine parts lubricated until around 100,000 miles. This would mean that the need for replacement parts or even oil changes will be greatly reduced. What happens when an entire segment of the automotive business is put aside?
Routine maintenance on a vehicle is a very profitable business and one that continues to be an important part of the business. Electric cars are not only going to change the way that we drive but also the way that we perform routine maintenance and do-it-yourself car care.
Although GM is contemplating the removal of the Camaro brand in favor of a sedan, the SS and Z28 are still strong brand names. When you think of performance cars, two of the first badges that come to mind are the SS and Z28. The Camaro is still one of the most iconic brands in the automotive business today.
With the SS and the Z28 brands, muscle cars have never been the same. Both of these brands were responsible for defining the Camaro brand name and iconic design. If GM goes electric, it will be very hard to badge an electric car as a Z28 or an SS.
It’s no secret that GM has had a tough time selling electric cars. The Volt was a failure and the model that the company is pushing now is the Bolt. Time will tell how the new Hummer will do, but when you think about completely changing the Camaro, it isn’t a smart move. The Ford Mustang Mach-E is a prime example of tarnishing a well-known nameplate.
Enthusiasts were extremely disappointed with the Mustang Mach-E and the thought that the original design of the car could potentially be removed. Muscle cars are an integral part of the automotive business and just tarnishing a brand altogether could end up bad for the company.
There are still multiple generations of people who have a love for the muscle car era. Likewise, there is a new generation of car buyers who love the performance of modern pony cars. By removing the segment altogether there are multiple generations of people who will be alienated in the long run.
The unique and iconic designs of the muscle car era are pieces of the automotive industry that will stick with us for generations. By trying to remove these unique memories from the automotive industry, GM and other car companies simply alienate an entire generation of enthusiasts who grew up with these vehicles.
Perhaps one of the companies that could be hurt the most by the electric car revolution is Chrysler. The Dodge Challenger and Charger are both hot products for the company and the Jeep brand is even more popular. If Dodge were to get rid of the Challenger or the Charger the brand would lose its unique identity.
The Challenger is a bit long in the tooth as the current platform has been around since 2010, and the brand still resonates with consumers. If Chrysler were to remove the brand altogether in favor of an electric sports car there is no doubt that the original enthusiast base for Mopar products would feel alienated.
2002 was a bad year for the muscle car market when GM canceled the Camaro and Firebird models. Fast-forward to the current model year and the execs over at GM are considering canceling the Camaro program once again. Why does the company move so fast when it comes to phasing out such an iconic nameplate?
Ford hasn’t been near as reckless with the Mustang brand, other than the Mach-E that everyone hates. Yet, GM continues to dangle a carrot on a stick in front of enthusiasts who have grown up loving the Camaro and everything that it entails. Canceling the Camaro brand would be a mistake for GM as there is still a lot of passion for this line of vehicles.