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30 Japanese Cars Auto Companies Messed Up Big Time

Cameron Eittreim October 15, 2021

11: Isuzu Oasis

Honda had a strange relationship with Isuzu Motors as we detailed with the Acura SLX. The Oasis was another partnership between the two automakers. Based on the first-generation Oddysey, the Oasis was just as lackluster. With the same four-door design, the Oasis was nothing that minivan shoppers were actually interested in buying (via The Truth About Cars).

The Oasis was a way for Isuzu to try and attract customers into their showrooms. After the SUV debacles of the late 1980s and early 1990s with rollover incidents, Isuzu needed a change of face. The Oasis was unfortunately not the change of face that the company needed, and the sales were minuscule altogether.

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10: Isuzu I-Mark

The Isuzu I-Mark is a car that you probably don’t remember sold in the 1980s. The wider recognized version of the I-Mark was the Geo Spectrum. Both cars were sales flops for the automaker, and Isuzu would exit the passenger car market shortly thereafter. Reliability was scarce on the I-Mark and the Spectrum, which caused consumers to revolt (via Hagerty).

There were some unusual features about the I-Mark, one of which was the Lotus-tuned suspension. The I-Mark could handle the twists and turns of the open road well. Isuzu also managed to incorporate a substantial amount of standard features into the I-Mark. But the internal competition from GM meant Isuzu couldn’t supply its own dealerships.

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9: Isuzu Impulse

The Impulse is another skeleton of early 1990s GM products. GM designed the car in partnership with Isuzu. The more widely known version of the Impulse was the Geo Storm, which sold 3-to-1 compared to the Impulse. The Impulse had an optional turbocharger but reliability was lacking at best (via The Drive).

The build quality on the Impulse was also questionable. Consumers often had to spend more time in the shop than on the road. The design of the Impulse was attractive but the build quality was questionable. Isuzu managed to sell only a small amount of these cars before the line was discontinued altogether.

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8: Isuzu Trooper

There was a time when the Trooper was among one of the best-selling SUV models of all time. The popularity was through the roof for the Trooper until a Consumer Reports article derailed the whole thing. Consumer Reports pointed out that the Trooper was especially prone to rollover accidents (via Gear Patrol).

Given the Trooper was primarily targeted at families, this was not a good thing. The Trooper was deemed unsafe, and ever since then, Isuzu got a bad rap. Although the model was improved over time, Isuzu never did anything to address the problem. The Trooper was still a top-heavy SUV that lacked in the safety department.

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7: Isuzu I-Series

You might not be familiar with the I-Series brand, and that’s because Isuzu left the American car market shortly after the release. The more familiar versions of the I-Series were the Chevrolet Colorado and the GMC Canyon twins. These trucks were notoriously unreliable for many reasons, but the main one came down to the five-cylinder engine (via Auto Trader).

There was a defect in the heads that caused the engine to malfunction at low mileage. This failure would cause an engine misfire that could never be diagnosed or fixed. GM never provided any support for this, so owners were forced to eat it. That wasn’t a sound business, and the Colorado brand never recovered from this mishap.

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6: Infiniti G20

Is it possible to mess up a compact luxury sedan? Yes, it is – just ask Infiniti. The automotive brand messed up the G20. The compact G20 had an excellent design and a lot going for it, but the performance was lethargic. Nissan threw the worst engine they could into the G20, and consumers responded negatively (via Autoweek).

Given the fact that the G20 was competing head-on against the BMW 3-Series, there was no reason for it to be lacking in performance. Reliability was also shoddy, with the G20 suffering from transmission issues early on. The redesigned G20 that arrived in 1999 was no better, and the sales were some of the worst the brand has witnessed.

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5: Infiniti J30

The Infiniti J30 was another sedan that Infiniti rushed to the market. The problem with the J30 was that it was smaller than the competition. The cramped interior didn’t bode well with shoppers who were in the market for a luxury sedan. The single engine choice was also a drawback when there were smoother options on the road, like the ES300 (via Hooniverse).

Another problem with the J30 was the rear-end, which had a humped design. The end result was a sedan that lacked the cohesive styling you’d expect. Likewise, the performance of the J30 was also lacking. In the luxury car segment, performance is one of the main selling factors and the J30 was lacking.

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4: 2007 Nissan Sentra SE-R

In the mid-2000s, there were all-kind compact cars catering to the tuning market. Whether it was the Dodge Neon SRT or the Mitsubishi Lancer Ralliart. Nissan figured they’d throw their hat into the race. The Sentra SE-R had a good concept, but the end result was lacking in several areas (via Car and Driver).

For starters, the SE-R was more of an appearance package than anything. Nissan didn’t up the ante with any sort of performance enhancement. This meant that while the badge on the car read “SE-R”, there was no performance enhancement to speak of. The Sentra has never been considered a sports car, but Nissan missed the mark with this one.

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Nissan Cube Via Motor Trend — Photo Credit: Motor Trend

3: Nissan Cube

The thing with automotive design trends is that they don’t stick. Scion hit gold with the XB in 2004 but Nissan tried the same thing almost a decade later. The Cube didn’t connect with consumers on any level. Unlike the XB the Cube was just considered a knockoff of the earlier Scion car and no one went for it (via Axle Addict).

Nissan attempted to sell a couple of these horrible models to no avail. While the Cube had some unique dynamics the final product was lacking. The lethargic performance and lack of innovation left the Cube sitting on dealership lots. The car could have been so much more but Nissan dropped the ball on it.

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2: Nissan Murano Cabriolet

We have to give Nissan credit for pushing the envelope when it comes to design. The Murano Cabriolet was a unique-looking car. It wasn’t the first SUV to get a convertible top, but it was definitely the poorest selling. The egg-shaped design and the fact that it was a Nissan just didn’t sit well with consumers at all (via Jalopnik).

When you think of an SUV having a convertible top, this just isn’t the norm. Take the Jeep Wrangler, for instance, the removable top is like a badge of honor. On the Murano not so much, which meant that the sales were lackluster. The Murano Cabriolet will undoubtedly go down as one of the weirdest Nissan models.

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1: Nissan Juke

Finally, we’ve come to the Nissan Juke, a car that needs no introduction. The bug-eyed Nissan was supposed to reinvigorate the lineup but it didn’t do any such thing. The Juke was unlike anything else that was on the market at the time. The tiny styling of the car was reminiscent of a crossover SUV in a much smaller package (via EVO).

Nissan was attempting to attract a younger customer base with the Juke. Unlike the Kia Soul and other competitors, the Juke managed to cultivate a cult-like following. But as time went on, consumers moved onto other vehicles in the same segment. The Juke somehow continued on without a major refresh and it was ultimately discontinued.

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