28: Toyota Echo
The egg-shaped Toyota is perhaps one of the weirdest enigmas in the automotive industry. What exactly Toyota was planning with the Echo is beyond us. The design was downright ugly and its performance was nonexistent. The Echo was a car designed for compact car shoppers on a budget (via Auto Trader).
After the Toyota Paseo was discontinued, the company moved in another direction. The Echo fell under the Toyota Prius in the lineup, although the two were nearly identical at first. Sales of the Echo were lackluster at best, a surprise for a Toyota model. Even a refresh in 2005 wasn’t enough to save the Echo from an unfortunate demise.