One of the most successful collaborations between a major car company and a small aftermarket outfit was the deal between Hurst and Oldsmobile. Back in the late 60’s, Hurst transformed the Oldsmobile 442 into one of the fastest cars available on the North American market. They equipped them with their famous shifter and signature gold and white or black and silver paint jobs.
At the time, Oldsmobile was under GM’s ban which forbade the company from putting engines larger than 400 CID in intermediate cars. This meant the popular 442 model couldn’t receive the biggest available engine. Due to that, it was inferior to Mopar muscle cars that had engines of up to 440 CID under their hoods. However, since Hurst was an independent company, GM rules didn’t apply. So, Oldsmobile shipped some partially disassembled 442s to Hurst.
Hurst installed the biggest engine Oldsmobile had in the car, which was the mighty 455 V8 with 390 HP. Of course, the Hurst Olds package also got numerous other performance upgrades, a ram air induction system, a heavy-duty suspension and brakes. Since the Hurst Olds was a limited production factory hot rod, it was quite expensive.
Hurst produced its versions of Oldsmobile performance cars from 1968 to 1979 and from 1983 to 1984. However, it was only during the first few years with the unrestricted power output that was the most interesting for collectors. In the late 70’s and early 80’s, those Hurst Olds were just warmer versions of standard Cutlass two-door models. They produced them in limited numbers and people soon forgot them.