Pickup trucks have long been the vehicle of choice for the working man. However, in recent years, pickup trucks have gone from being a utility tool to something of a fashion statement. The trucks of today are draped from top to bottom in chrome, leather, and most of the luxuries that you’d expect in a high-end sedan. Today’s pickup trucks also cost as much if not more than even high-end cars. For some models, that’s an understatement. The big three dominate the pickup truck market but there have been other companies that tried to carve out a niche as well.
Companies like Mitsubishi, Honda, and even Subaru have all tried to carve a spot in the lucrative pickup truck market and failed miserably. With the rise in the popularity of modern crossover vehicles, the pickup truck will never going to be the same as it once was. Some pickups worked out well while others became massive disappointments for drivers. Buckle up as we looked at the biggest flops in the history of pickup trucks.
Ford Explorer Sport Trac
The Ford Explorer is one of the most popular SUVs in history, but Ford also sold it as a compact pickup truck. The Explorer Sport Trac was an attempt at Ford to try and attract pickup truck buyers who didn’t want a full-sized model. The Sport Trac had a small undersized truck bed and there wasn’t any major improvement over the Explorer. The Sport Trac was also relegated to an outdated body style while the Explorer SUV was updated (via Hot Cars).
The Explorer Sport Trac was redesigned in the late 2000s but that wasn’t enough to increase the sales. Ford had a lot of interest in the full-size F-150 but not so much in the Sport Trac. Even the Adrenalin model wasn’t enough to increase the sales numbers of the Sport Trac and it ended up being a flop.