Subaru Baja
Did you know that Subaru sold a pickup truck? The Subaru Baja was based on the existing Outback Wagon at the time and it featured a truck bed and a four-door cab design. The truck was inspired by the traditional style mini-trucks that are sold over in Australia but it just wasn’t enough to garner any consumer interest (via Quarrel Subaru).
Subaru also sold the Brat compact truck in the 1980s which faired a lot better than the Baja did. The Brat was more of a traditional pickup truck whereas the Baja tried too hard. Creating a trend-setting vehicle is never easy but Subaru tried to do it anyway. The Baja had a lot of potential but it just wasn’t enough to carve a niche in the lucrative pickup truck market.