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Est. 2015 — Automotive Stories for Cars Enthusiasts
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These Pickups Were The Biggest Flops In Truck History

Mitsubishi Raider

Photo Credit: Mitsubishi

What happens when you slap a Mitsubishi badge on a third-generation Dodge Dakota? You get the Raider. Mitsubishi decided to enter the pickup truck segment late and what we got was the Raider. The truck shared almost everything with the third-generation Dodge Dakota, and the only difference was the front and rear body design. The interior was slightly upscale with a sportier design but that was just about it (via Car & Driver).

Mitsubishi Raider
Photo Credit: Mitsubishi

The truck sold so poorly that there was a backlog at dealership lots, and finally, Chrysler ceased production of the truck. The Raider didn’t make much of a splash in the pickup truck market, and this can partly be attributed to the small dealership network that Mitsubishi has. The other problem was the fact that the truck was based on the least popular version of the Dodge Dakota truck which itself was being phased out.

Written by
Cameron
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