16: Dodge Aspen
The 1970s weren’t the best time for Dodge as you can probably tell. The Aspen was another failed attempt to downsize. The Aspen was downright ugly, and the exterior styling was not the only thing that killed it. The performance was also a sore spot for consumers (via Car Gurus).
Engine choices weren’t there, and the car performed so badly drivers were nervous merging onto the freeway. The interior quality was also lacking dramatically. Dodge went from a top brand all the way down to the bargain basement. The Aspen clearly shows why Lee Iacocca had to save the brand.