When Chrysler purchased American Motors at the end of the 1980s, the company had to do something with the leftover Renault models. The Eagle brand was sold alongside the Jeep brand and the remaining AMC dealerships were renamed Jeep/Eagle dealerships. The problem was that consumers were sold badge-engineered products and there was nothing unique about Eagle vehicles at the time (via Ranker).
The only reason consumers went to a Jeep/Eagle dealership was to see the popular Jeep models like the new Grand Cherokee. The Eagle brand offered some surprising value such as the Talon TSI, which was an AWD turbo-powered sports car that shared a design with the Mitsubishi Eclipse. The Eagle brand was quietly discontinued in 1997 and Chrysler never offered a new brand to replace it. The Plymouth brand got phased out overall.