Nowadays, every hipster in the world wants to own a Jeep, but the brand has humble roots that started in the military industry. The original Jeep brand started as the Willys-Overland Motors company. The early Willys Jeep models were versatile vehicles used as reconnaissance vehicles by the US military (via Ohio History).
On civilian land, vehicles like the 1947 Willys Jeep station wagon were excellent family cars that offered significant bang for the buck. AMC acquired the brand in 1970. When Chrysler purchased AMC in the late 1980s it was reported that the Jeep brand was the driving force behind the deal.