Cadillac has always been a top-tier luxury brand and is considered the pinnacle of automotive luxury. But in the 1920s and 1940s, Cadillac sold LaSalle-branded vehicles that were more affordable in price. An affordable Cadillac might sound like an oxymoron, but LaSalle models served a purpose (via August Chronicle).
LaSalles were branded as vehicles that were worldly, fashionable, and reasonable to purchase. For the new young affluent generation of car shoppers, the LaSalle was welcomed with open arms. But the cars didn’t sell well overall and the brand was ultimately discontinued due to the close competition with GM’s own Cadillac brand.