Remember the Scion brand? If you were a Gen X person, then you do. Scion was the brainchild of Toyota which secretly launched Project Genesis in 1999. The idea behind the brand was to attract younger car buyers to Toyota showrooms. The initial fruit of this project was the XB and the XA (via Motor Trend).
The box-shaped XB with its customization options became a cultural phenomenon. But by the mid-2000s, the honeymoon period had to warn off and Scion was no longer popular. The brand offered a lot of potential but the car shoppers that the brand targeted grew older and gravitated toward modern crossover vehicles.