Daewoo Motors a South Korean automaker was more intertwined with the domestic automotive market than you’d think. The company supplied the base for the Pontiac LeMans compact and the Chevrolet Aveo. Daewoo utilized a unique sales strategy in the US where the company employed college students to advertise via word of mouth (via Curbside Classic).
Needless to say, the plan failed and the cars didn’t sell well. There was a lot of value in the Daewoo brand, though, because GM purchased it in 2002 for $1.2 billion. Today, there are still Daewoo cars that live on vicariously through General Motors brands.