Studebaker was another influential car company dating all the way back to 1852. The idea behind the carmaker was similar to other carmakers at the time, which was to develop a horseless carriage. The horse and buggy days were impractical and steam engine technology was improved (via Studebaker Museum).
Unfortunately, Studebaker didn’t keep up with the times and the auto market was saturated with similar vehicles. The companies that didn’t have the funding to stick around were discontinued and Studebaker was one of them. The company was merged with Wagner Electric in 1967 and the automotive brand was discontinued.