The late 1980s and early ’90s were tough times for domestic automakers because Japanese competitors sold an abundance of compact cars. American compact cars lacked quality and refinement and it caused sales to slide. GM introduced the Geo brand in partnership with a few Japanese automakers to import affordable compact cars into the US (via Fandom).
The brand originally sold four models with the most popular being the Geo Metro and the Tracker. The brand was discontinued in 1997. The Metro and Tracker stuck around until 2001. The Geo brand itself experienced a resurgence during the 2008 economic crash as consumers searched for fuel-efficient vehicles.