Saab
Saab Automobile AB was a Swedish automaker that designed some of the most fun-to-drive cars on the market. The Saab 900 was a car that won numerous awards for design and innovation. The Saab 9000 changed the game for what a Swedish sports sedan should be. But the styling polarized consumers who otherwise wanted the car (via Autocar).
General Motors purchased Saab in the late 1990s but the brand was not doing well. By the financial crisis of 2008, GM was winding down unnecessary brands. The Saab brand disbanded in 2010 with the final model, the 9-5 sedan. The 9-5 offered excellent performance for the price but the styling did not connect with the consumer. The company tried to build a better car but ultimately failed.